“Beats Music was built with deep respect for both artists and fans,” Cook wrote to his employees. “We think it’s the first subscription service to really get it right. Both Apple and Beats believe that a great music service requires a strong editorial and curation team, and we will continue to expand what we do in those areas. The addition of Beats will make our incredible iTunes lineup even better, extending the emotional connection our customers have with music.”
It will be interesting to hear Cook elaborate on what, exactly, Beats Music has gotten right since it had only 111,000 paid subscribers to its name at the end of March this year, whereas leading music streaming service Spotify has more than 6 million paid subscribers.
Cook’s full memo follows below.